Welcome to the Nitty Gritty

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A quick highlight of my work for your speed run convenience

Consumer Goods - Graphics - Experience Design - Brand Design - UX/UI

More than a Product Designer, I am a storyteller who creates products that satisfy our human curiosity and the pursuit of beauty. Using a duality of logic and creativity, I provide tools that allow people to maximize their experiences and author their own stories. As a designer, I jump into messy concepting and development, from wild to mild, in order to find solutions that tell a story worth telling.

 

What have I been up to recently?

For the past year I have been working as a designer with Brick & Batten, an exterior redesign service. Here is a project I designed, exterior and interior, working directly with a client to bring her dream home to life.

Pebbles was a 2020 rebrand project to ideate a family of products for the Product Design 6 course with Professor James Chu, which I later became the TA for.

Pebbles

Messing with the mainstream

By exploring some basic patterns understood by both human and machine eye, how far can you blend a purely visual approach to technological depth?

A Soothing Game

Based on a given prompt “I’m losing my mind!” I created a game app that focuses on exploring visuals and provide an alternative to doom scrolling.

I have been lucky to show my work in three galleries so far, most recently in ShenZhen, China. Others include at UC Irvine as well as working together with a startup company I created and displayed work at the Bendix building in DTLA.

Exhibition Experience

300 miles or 3 months. That is how long running shoes typically last. So why not design the degradation to happen on purpose?

Gabby Unleashed

Packaging for a drink I love

Classy Lassi is a packaging project I designed because I love mango Lassi, but I’ve only found it served in specific restaurants. It got me thinking, if a retail version existed to be sold in places like wholefoods…what would that brand look like?

Looking for Future Visions

What if google glass had been developed with a jewelry approach in mind instead of voyeurism evoking glasses? UNSPKN is an exploration into BCI as a wearable device and the accompanying new UX to go with hands free technology.