Gooey Movement

A logo and branding pack for a yoga innovator launching her independent brand

Trained by gurus in India, Angela is something of a Yogi master. Based in sunny California, Angela has developed a cult following of dedicated students all clamoring to take her popular classes. A fearless explorer of mobility, Angela was looking to develop a online presence and needed a brand to match her growing practice. Together we developed a Logo, brand pack, business cards, and various Graphic assets.

P.S : Want to know more about Angela? See what she’s up to

Here: https://www.yiangelagui.com/

INTRODUCING

We begin with a vibe

What is Angela’s Aesthetic?

I had Angela choose images that Inspired her. From there I picked out two Aesthetics: bold and saturated groovy visuals and pastel elemental textures.

Sifting Into MoodBoards

Angela Chose Pastel Dreamer

Legend

Logos She Liked Logos She Disliked

For newsletters, website cohesion, and business cards, we explored some letterhead options and settled on a decorative title font and body text font.

Both colorways and using Veil QR codes for instant digital connection

Angela wanted a Monogram style Logo using the letters A & G. Eventually we filtered down into a merged Sans Serif with some organic elements.